Brand Collaborations
One of the hottest marketing strategies happening today is brand collaborations. Two brands joining forces to reach like-minded audiences with each expanding awareness and their client base.
JC Communications has worked on brand collabs for many years and is incredibly successful at not only identifying potential collaborations, but, more importantly, getting our client’s foot in the door at the prospect.
Examples of brand collabs we have orchestrated:​​
1-800-FLOWERS.COM + The New York City Marathon
The floral delivery company gave out flowers to each of the female finishers at the Marathon to create awareness for their new bricks and mortar stores opening in New York City.
​
Venchi + The Peninsula Hotel
Venchi facilitated the highly regarded Easter egg display in the lobby of New York City’s Peninsula Hotel for Easter. The chocolate display was made of Venchi chocolate and the oversized Easter eggs were filled with Venchi chocolate.
​
Marriott Hotels + Carlo’s Bakery
Agency got Marriott Hotels in the door at TLC’s Cake Boss, Buddy Valastro, for a “Cake From Buddy” promotion to drive more group bookings at Marriott Hotels in New Jersey and Pennsylvania.
FDR Resort + Apple and Eve Juices
To create awareness for family travel at FDR Resort in Jamaica, Agency conducted a family travel survey with Apple and Eve customers regarding how many families had passports, how often they traveled, etc. to create news for the family travel industry.
