It’s important to stay in touch with your customer — as well as those who used to be your customer and those who may some day be your customer. Just like with social media, you need to create engaging ways to connect with your target audience on a consistent basis so that they remember your brand.
JC Communications, LLC works with many hotels, restaurant, and lifestyle companies to conceive, write, and execute e-mail marketing campaigns. From monthly e-mail newsletters to less frequent communication, we design campaigns that both promote news and special offers as well as provide general interest stories and information that people find of interest and want to keep reading.
There are a lot of people out there doing e-mail marketing incorrectly. They promote offers but don’t provide clickable links for direct booking or they don’t have a link to the company’s website at all! They send out e-mails blindly with no ability to determine what the recipient is interested in, or they send out e-mails that have typos, grammatical errors, and missing information. And, unfortunately, that reflects poorly on the brand.
E-mail marketing isn’t rocket science. But if you don’t have the time or manpower to do it correctly, it can be your worst nightmare. Let us take that off your plate so you have one less thing to worry about.
For more information on how we can help you with your e-mail marketing efforts, e-mail firstname.lastname@example.org.